My Role
art direction, branding
art direction, branding
Programs Used
Photoshop, Illustrator
Photoshop, Illustrator
I was tasked with creating in-feed and story social posts for Falls & Co's growing socials channels. Each month the social media team would meet and brainstorm ideas based on trends and discuss user engagement.
This in-feed post was created during a month when Falls & Co. was celebrating multiple employee anniversaries. Using the Falls & Co. brand guidelines, I created a custom post for each of our social channels at optimized dimensions. We were able to use this templated post for all future anniversaries and new hire posts.
Holiday Traditions uses hand drawn illustrations that tell the story of each teammates Christmas experience.
Small Business Saturday was created from an internal poll asking what the team’s favorite small businesses were and why.
The two-year merger anniversary story post was created using an internal survey to showcase what made working at Falls & Co. special.
Cleveland Guardians Opener in-feed post design.
